Know The Market(Session-10)
Fundamental Analysis-
- Fundamental analysis is one of the most popular method of stock analysis.
- You can choose and evaluate the company through its earning and balance sheet.
- Essence of fundamental analysis is to find out as much you can about the company to decide whether it is worthwhile investment compared to other stocks.
- It tries to estimate the value of stock through the analysis of various factors such as the management, financials,economy and industry in which the company operates etc.
Approaches to Fundamental Analysis-
There are two approaches of fundamental analysis-
- Top Down Approach
- Bottom Up Approach
- In top down approach we must try to understand the economy. Then we make shortlist about the industry, which industry was exactly grow. Then identify the companies based on the industry.
- In bottom up approach the fundamental analysis is based on the company specific.
Q- What is top down approach?
Ans-
- Top Down investor looks at macro economic variable like GDP, inflation, Interest rates etc.
- The investor then identifies the various sectors, that are likely to perform better than others and looks for opportunities in these sectors first.
- Lastly he picks the best performing stocks in that sector.
Q- What is bottom up approach?
Ans-
- This strategy focus more on the company.
- The stocks are chosen based on their valuations and the growth potential rather looking whether the company is in the right sector or not.
- Investment decision is based upon the factors such as market size, competitive position of the company, sales, earning expected future earnings and balance sheet.
- Financials such as debt, ratios play an important role rather than the economic or industrial factors in which the company operates.
Analysis of the Economy-
- Economic Analysis helps in understanding and interpreting the stock markets better.
- There are a few economic indicators that play a vital role.
Example-
- GDP
- Inflation
- Interest Rates
- Forex Reserves
- International Trade
- Crude Oil Prices
- Credit Policies of RBI
Industry Analysis-
- Purpose of industry is to identify those industries with a potential for future growth.
- And then investing in equity shares of companies, selected from such industries.
- Provides statistics about the market potential of the business products and services in that industry.
- Gives a view about the current state of the industry and the likely future trends.
Parameters for Industry Analysis-
- Understanding the type of the industry. Ex- Manufacturing, Construction, Service, Genetic etc.
- Understanding the stage of industry life cycle, like pioneering stage, expansion stage, stagnation stage etc.
- Understanding strengths, weakness, opportunities and threats to the industry.
- Competitive forces and industry profitability: Understanding copmetitors, subtitutes, bargaining power of buyers and suppliers etc.
Company Analysis-
- Company Analysis is also referred to as Fundamental Analysis.
- It analyses all aspects of the company including finances, profit margins, organisation structure, growth opportunities, management team etc.
- There are two parts to fundamental analysis:
- Financial Analysis
- Non Financial Analysis
Understanding company Financials-
- Annual report
- Balance sheet
- Income statement
Analysis of financial statements helps in understanding whether the financial position, operations and financial growth are satisfactory or not.
Annual Report-
- These reports are generally long and contain important financial documents
- Annual report gives below details-
- Balance Sheet and income statement
- Information regarding companies growth strategy
- Marketing and advertising plans
- Sales strategy
Directors Report - Any potential risk that could affect the company, which talks about how the company has performed, future business strategies and profitability.
Q- How to read and understand the balance sheet ?
Ans-
- Is report of the financial condition of the business
- Gives a detailed picture of the companies assets and liabilities on particular day.
- The logic behind producing a balance sheet is to ensure that all of the companies funds are accounted.
- Usually created at least once a year.
- The companies in order to get a better hold on the finances, tend to prepare it on quarterly and half yearly basis.
- Assets- Land, Machinery, Accounts, Loans and Advances.
- Liabilities- Reserves and surplus , Debt etc.
- Share Capital- Equity share capital, preference share capital.
Income Statement-
- It tell up about companies current year financials.
- It contains lot of information such as company sales, operating expenses etc.
- First line of income statement gives the companies sales or revenue referred to as top line.
- Next section in income statement gives the operating expenses, i.e. cost of doing a business like raw material cost, salaries etc.
- Third section contains income of the company after paying all the expenses referred to as bottom line.
Q- What are the key ratio's to analyze a company?
Ans-
- Operating and Net profit margin Ratios- Measure the % of profits earned per rupee of sales made by the company.
- Operating Profit Margin- Measures the revenue generated from operations.
- Net profit Margin- Reflects the income that is left for the investors after the deduction of costs such as depreciation, tax, interest etc.
- Higher the profit margins indicate a company to be more profitable having better control over its costs.
EPS- Earning Per Share
- It measures the profit available to equity share holders on a per share basis.
- This ratio is considered important in estimation the market price of the share.
- Low EPS = Lower possible dividends and so lower market value.
- High EPS has a favourable effect on the market.
- However, EPS alone does not reflect the effect of various operations of the business.
Return on Equity(ROE)-
- It is a tool that helps measure how effectively a company has been managed.
- It measures efficiency of the firm in generating profits for each unit of share holders equity utilized.
- % of return each share holder is likely to get for the money invested.
- In general higher the ROE more effective with a rising ROE and growing earnings.
Return on Capital Employed-
- Efficiency of the in generating profits for each unit capital invested in the firm.
- The capital may be a combination of funds raised through equity as well as debt.
Current Ratio-
- It measures the companies ability to pay short-term obligations.
- It indicates the liquidity position of the firm, the ease with which the firm is able to manage its working capital requirements.
- A ratio greater than 1 indicates the company is more capable in paying off its obligations provided the current assets are majorly composed of liquid assets.
Debt to Equity Ratio-
- Relation between the borrowed funds and the owner's capital of the firm.
- It is also know as external - internal equity ratio.
- It is used to ascertain the soundness of the long term financial policies of the business.
- It shows the choice of financial channels of a company. whether the company is dependent more on debt or on equity for raising of funds.
- Debt refers to long term loans such as long term debentures, loans from financial institutions etc.
- Equity refers to the share holders funds such as equity share capital, preference share capital, reserves and surplus etc.
- A higher debt equity ratio compared to the industry may be dangerous, as its indicates higher debt leading to majority of earnings routed for the payment of interest.
Interest Coverage Ratio-
- Efficiency of the companies EBIT to cover the interest expenses.
- A higher interest coverage ratio indicates that the company can easily meet the interest expense.
- An interest ratio less than 2 indicates that more than 50% of the companies EBIT is routed for interest payments.
Price/Book Value Ratio(P/B ratio)-
- It used to compare the market price of the share to its book value.
- P/B is commonly used in industries with more liquid assets such as banks and financial institutions.
- A higher P/B is a better condition for a running company a P/B should never be low.
- If a good company has a P/B , it may be a buy signal.
Price Earning Ratio(P/E ratio)-
- This ratio establishes a relationship between the market price of the shares of a company and its earning per share.
- This ratio helps in predicting the future market value of the shares within reasonable limits.
- P/E ratio is the most commonly used method of valuing companies.
A high P/E ratio indicates two things-
- the investors are expecting the earnings to grow at a faster pace.
- the company is fundamentally strong compared to its peers in the industry.
Non Financial Analysis of a company-
- It is the practice of analysing something based on subjective method, apart form any factual or statistical data.
Limitations of Fundamental Analysis-
- It is extremely time consuming process.
- Even though company fundamentals are good, stock price can still go down for a variety of reasons like, supply and demand, fear and hope, price and volume.
- You need skill and knowledge to do fundamental analysis.
- It is based on certain assumptions about a companies future prospects, in reality assumptions may not come true.
- Almost all companies tend to highlight the positive aspects of the business while underplaying the negatives.
---Thank You---
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